214. Professor Shawn Ritenour: The Vital Role Of The Entrepreneur In Economic Development
Entrepreneurship is well-defined in economics, and well-recognized as the engine that drives economic growth. That means people enjoying greater well-…
Podcast Show: Economics for Business
213. Sharekh Shaikh On The Digital Revolution In Market Research
Market research is a tool for gathering data about customers and consumers that businesses hope will lead to insights about their behaviors and prefer…
212. Graceann Bennett: Brands Are Value-Generating Assets, Marketing Is Just Tactics
Peter Drucker famously identified the only two value-generating functions of the firm as innovation and marketing. We propose to differentiate brand b…
211. Jeff Grogg: Building The New Production Structure Of Entrepreneurial Capitalism
It’s time to re-imagine how entrepreneurs bring their innovative value propositions to market at the appropriate scale to meet the important needs o…
210. Steven Blustein: A New Structure Of Production—The Plug-in Entrepreneurial Network
A lot economic thinking about the structure of production and entrepreneurs’ challenges in the assembly of resources can be revised in the 21st Cent…
209. Lipton Matthews: A 5-Way Global Perspective on Innovation and Entrepreneurship in the USA
Entrepreneurship and innovation are the keys to economic growth and higher standards of living. The USA has long enjoyed leadership status on these di…
208. Melissa Swift: Human Action To Build A Powerhouse Workplace
What can economics tell us about designing fulfilling jobs and productive workplaces? Quite a lot if we apply the economics of subjective value and em…
207. Erik Schön: The Art Of Strategy
What is strategy, and is it useful for business? Business schools want you think it is the critical factor in competitive success or failure. They tea…
206. Dr. Samuel Gregg: Our Founding Fathers Designed An Entrepreneurial Republic. Can We Keep It?
Entrepreneurship is by no means exclusively American. But this country has led the way in unleashing, encouraging and elevating entrepreneurship as th…
205. Ryan Hanley: Dispense Knowledge Freely And Creatively For Customer Retention
One of the most helpful insights of Austrian economics for business is the understanding of uncertainty. To complete a sale to a customer is to take t…
204. Mark Schaefer: Belonging To The Brand — The Business Case For Building a Community Around Your Business
In economics, production and marketing are not separate concepts. Production responds to customers’ needs and marketing is the expression of those n…
203. Angie Morgan Witkowski: How To Win With Risk
The concept of risk provides us with an excellent opportunity to bridge between formal economic theory and personal business experience. Economics pro…
202. Murray Sabrin: Financing Health Care
Entrepreneurial business solutions can lead to better outcomes in every economic endeavor. In the field of medical care, entrepreneurship has been ham…
201. Trini Amador: How Gracianna Became The Most Awarded Winery
It’s the ambition of every entrepreneurial business to advance from a standing start to customer—recognized leadership in its chosen field. It’s…
200. Business Learning From 199 Episodes
We’ve conducted 99 conversations with value-creating entrepreneurs, and we’ve conducted about 100 Q&As with business school professors who researc…
199. Bartley J. Madden: Value Creation Principles
Value for customers is the purpose of all entrepreneurial business. Firms big and small must know, follow, and adhere to the principles of value creat…
198: Catherine Kaputa: The Brand of You
Brands are prized by corporations as significant value-driving economic assets. Brands help customers enjoy more valuable experiences, raising willing…
197. Phil Johnson: Entrepreneurs Demonstrate A Special Emotional Intelligence
Business success goes beyond numbers and planning and finance acumen. There’s an emotional component to it, ranging from the courage to make decisio…
196. Bart Vanderhaegen: How Criticism Fuels Knowledge Creation in Adaptive Entrepreneurial Firms
Success in business — serving customers well, and achieving growth in revenues and assets with a return on capital greater than its cost over the lo…
195. Tom Malengo on Brandjectory, An Innovative New Platform for Launching and Growing Entrepreneurial Businesses
A great benefit of the internet age is the capacity to accumulate, accelerate, and intensify connections between entrepreneurs, knowledge sources, inv…
194. Hermann Morris: The Nail Hub as the Adaptive Entrepreneurial Method in Practice
Breakthrough theory becomes effective practice when it is successful applied by real-life entrepreneurs. The E4B entrepreneurial method is actualized …
193. Dr. Ella F. Washington: The Very Strong Business Case For Diversity
There is a threshold of diversity below which no organization can operate with complete effectiveness. Diversity in this sense does not only include t…
192. Mark McGrath on Orientation and the Adaptive Entrepreneurial Method
When firms apply the principles of Austrian economics to business management, we call the result the Adaptive Entrepreneurial Method. It’s adaptive in that it is a…
191. Allen Mendenhall: Putting Humanness and Ethics Back Into Business Economics
We are living through a particularly bad moment in history for free markets and capitalism. Government, not business, is promoted as the solution to a…
190. Peter Klein: Why Managers Still Matter:
Entrepreneurial businesses embrace adaptiveness and change, and continuous innovation enabled by flexible and responsive organizations, empowered at e…
189. James Kent: Carving A Differentiated Growth Space In A Well-Established Market
Entrepreneurs always generate new value for customers; that’s what they get paid for. It’s not always necessary to create a new market; there are …
188. Jordan Lams on Finding and Patiently Developing Your Entrepreneurial Focus
We define entrepreneurship in terms of people working creatively to make others’ lives better.
187. Per Bylund: The Austrian School Approach to Business versus the Business School Approach
Business is a form of applied economics. Its purpose is to make people’s lives better. Profit is the signal from society that business is doing a go…
186. Jared Wall: How a Courageous Entrepreneur Enters a Formative Market
How do new markets form? When consumers change their tastes and preferences and behaviors, how are the markets to serve them activated? The markets do…
185. Jessica Fialkovich On The Business Of Selling Businesses
Every business should have an exit plan in mind from Day 1. Why? Because it’s impossible to control the timing of an exit or the changes in circumst…
184. Rick West: When B2B Goes Click-To-Cart
Do the principles of customer value generation that we espouse in our Economics For Business program apply equally for both B2C and B2B businesses? Th…
183. Ahmed Elsamadisi: The Stories Data Can Tell Us If We Ask The Right Questions
make decisions? Data certainly don’t make decisions, nor do analytics, nor do the computers they run on. Human begins make decisions — the human f…
182. Gordon Miller: What’s Your Absorptive Capacity for User-Generated Innovation?
It’s often the case that lead users — the most sophisticated, committed, and energetic users — are an excellent source of innovation ideas.
181. Brian Rivera on the Flow System
The traditional approaches to the structure and management of firms are becoming barriers to customer value
180. Raushan Gross On the Newly Emerging And Newly Enabling Institutions Of Entrepreneurship
Entrepreneurship today is a movement, a welling-up of new economic creativity, combined with a great desire for economic freedom and the joys of self-…
179. Mark Packard On Entrepreneurial Valuation, Part 2: How Entrepreneurs Create Value
How do entrepreneurs and executives apply that theory to create customers, delight them, and grow strong brands and businesses?
178. Mark Packard On Entrepreneurial Valuation, Part 1: Value Learning
Getting into the minds of customers is the universal need of everyone in business. A new book by Mark Packard, Entrepreneurial Valuation, provides a …
177. Mark McGrath On After-Action Reviews
The business-as-a-flow orientation embraces continuous adaptive change within the firm. Traditional slow-motion control mechanisms like strategy and p…
176. Peter Lewin and Steven Phelan: How Do Entrepreneurs Calculate Economic Value Added? Subjectively.
At the core of the entrepreneurial orientation that is the engine of vibrant, growing, value-creating, customer-first businesses, we find the principl…
175. Curt Carlson: Value Creation as a Life Skill
Curt Carlson has devoted his life to value creation and innovation — VC&I as he sometimes characterizes it. He has been CEO of SRI, a “pure innov…
174. Sterling Hawkins: Discomfort Is Your Most Valuable Feedback Loop
Negative feedback loops give us the opportunity to improve our service delivery capacity, and the value proposition behind it. Sterling Hawkins has id…
173. Rene Rodriguez: Unleashing Voluntary Energy Via Influence
n we persuade a customer to switch to our brand or service? Can we get the board or the C-Suite to approve our proposal? Can we convince a VC to fund …
172. Christian Sandström: Why Governments Can’t Act Entrepreneurially
A strange strand of thought has emerged in European political economy circles that has been given the name of The Entrepreneurial State. The headline…
171. Ben Ford on Situational Awareness and Managing for Constant Change
The increasing adoption of systems thinking in business tells us that the world is changing very fast, and companies need to change at least as fast a…
170. Annika Steiber: Rendanheyi is the Most Radically Disruptive Organizational Innovation
Innovation in organization is at least equal in importance to technological innovation and product / service innovation. It tends to get less attentio…
169. Jeff Arnold: A Passionate Entrepreneur Profitably Redesigns The Insurance Experience
Is there any industry a passionate entrepreneur can’t improve and enhance by elevating the customer experience? The answer is clearly no. Economics …
168. Anthony J. Evans: Markets for Managers and Entrepreneurs
. We discuss markets with Anthony J. Evans, a business school professor who teaches that all businesspeople must become economists.
167. Mo Hamzian: Everyone Deserves the Best Workplace
There’s a lot of speculation about the future of work — what form it will take, where it will be done, and who will do it (including the robots ve…
166. Murray Sabrin: What Entrepreneurs Do When The Yield Curve Inverts
To what extent should entrepreneurial businesspeople concern themselves with macro-economic variables? At E4B, our point of view is: not much. We made…
165. Darshan Mehta: Insights Are Game-Changers For Business
answer. But it’s a mystery, hard to unlock. We talk to Darshan Mehta, a lifelong professional in the field, an advisor to global and local brands, a…
164: Per Bylund: Think Better, Think Austrian — A How-To Guide
Economics is a way of thinking. It’s conceptual, and its concepts can help businesses to make better decisions. The most important business decision…
163. Joe Matarese: Medical Tyranny and Its Entrepreneurial Solutions (Part 2, The Solution)
In episode #162 of the Economics for Business podcast, Joe Matarese described the nature and cause of the healthcare problems we face. In episode #1…
162. Joe Matarese: Medical Tyranny and Its Entrepreneurial Solutions (Part 1, The Problem)
Medical care in the US exemplifies how the perverse effects of accumulated, self-reinforcing economic errors can render a system dysfunctional for con…
161. Connie Whitman: Turning Experience Into An Intellectual Property Business
Your individual experience is a business asset. Life is teaching us more than we sometimes realize. An insightful analysis of what we’ve experienced…
160. Laura and Derek Cabrera: Systems Thinking For Business
reneurs can realize their goal to think better, think Austrian by taking a systems thinking approach. We can ditch linearity and hierarchies in favor …
159. Rory Sutherland: An Austrian School of Marketing
In praxeology, subjective value theory, customer sovereignty, and ordinal value stacks, he identified the building blocks of a marketing approach for …
158. Mark Romera’s Globally Orchestrated Entrepreneurial Design Journey
Entrepreneurship-as-design is brought to life in a wonderful conversation with Mark Romera, who conceived, designed and brought to market a values-dri…
157. Luca Dellanna on the Power of Adaptation: Managing Complexity Every Day
The terminology of complex adaptive systems sounds academic and abstruse, but the subject is not: it’s about the real-life, in-your-face problems an…
156. Yousif Almoayyed: How Austrian Economics Helps Me Make Best Use of All My Business Knowledge
Business success is a function of knowledge — the right knowledge at the right time applied in the right way. But knowledge is always scarce and inc…
155. Bart Vanderhaegen on Flow: Transcending Organizational Barriers to Progress
Organizational structure is often a barrier to flow. Bart Vanderhaegen tells Economics For Business how to transcend the barrier.
154. Henrik Berglund: Entrepreneurship As Design
For entrepreneurs, design is not just lines and shapes and colors and decoration, and it’s not just the look and functioning of a website or a build…
153. Brett Lindell: Designing and Assembling a Breakthrough Business in Construction
We talk to Brett Lindell, CEO of Pantheon Holdings (which includes Aegis Exteriors and Fortress Roofing) about his Design & Assembly approach that ha…
152. Laura and Derek Cabrera: Building An Entrepreneurial Business Culture With Systems Thinking
Why do entrepreneurs start businesses in the first place? They have a vision for the future and seek to work with other people to bring it about.
151. Mark Packard On Entrepreneurial Imagination: You Can’t Do Business Without It
agination is the first stage of any value generation journey — starting a development project, enhancing the customer experience, embarking on innov…
150. Six Powerful Business Insights From Austrian Economics
We invite you to listen to the special year-end podcast, and to sample each of those we’ve highlighted here, review the Key Takeaways we provide as …
149: Victor Chor: The Journey From Flipping to Global High-Tech Brand Building
Entrepreneurship is fulfilling and exciting and inspiring. It’s fun. It’s learning. It’s a sense of achievement. It’s a journey.
148. Diana Jones: The New Management Model — Guarding Group Relationships
Human action lies at the core of the application of Austrian economics to business: how do people act and how can we develop the best understanding of…
147. Mohammad Keyhani: Strategic Entrepreneurship — The Smart Practice of Combining Business Theories for Marketplace Success
Strategic management theories and entrepreneurship theories have diverged in academia. One perspective can’t recognize the other. Yet the most promi…
146. Luca Dellanna on the Power of Adaptation: Adapt or Die
Ceaseless flux. Those are words Ludwig von Mises used to describe the perpetual change in business conditions that entrepreneurs experience. The conse…
145. Christopher Habig: How Understanding Subjective Value Will Revolutionize the Medical Care Industry
The field of medical care is so ripe for new entrepreneurial solutions. As is always the case, solution design begins with understanding subjective va…
144. Joe Matarese on Expectations and Building a Culture of Continuous Innovation
Every company starts as an innovation. Thereafter, the unceasing challenge is to keep innovating because the market continues to change, technology co…
143: Per Bylund: How Austrian Entrepreneurs Succeed
Successful entrepreneurs are Austrians, they just don’t know it yet. This is a famous assertion from Dr. Per Bylund, and we dissect its meaning in …
142. Murray Sabrin: How Entrepreneurs Beat the Fed-Generated Boom-Bust Cycle
Entrepreneurial businesses acknowledge and understand the inevitability of boom-bust cycles in the Fed-manipulated economy. But they refuse to be defe…
141. Bharat Kanodia: How Subjective Value Generates Valuation In Business
All value is subjective. But often, when an exchange is to be made, a numerical value is required. It’s a special kind of economic calculation, what…
140. Samuele Murtinu: How Low Time Preference Elevates the Investment Returns of Family Corporate Venture Capital
Family businesses play a major role in the US economy. According to the Conway Center, family businesses comprise 90% of the business ventures in the …
139. Fabrice Testa on Super Entrepreneurship
Entrepreneurship is a method, and it’s also a mindset. Fabrice Testa has written a book that brilliantly integrates the two: he calls the integratio…
138. Mark McGrath: The Adaptive Entrepreneurial Method: VUCA, OODA, IOT
This week, Mark McGrath joins us to review a tool for value creation amidst continuous, roiling change. It has been around for a while and so is prove…
137. Murray Sabrin’s 7-Point Entrepreneurial Solution to the Medical Care Crisis
Entrepreneurs solve problems for customers. There are few problems bigger than the horribly perverse medical care system under which patients suffer i…
136. Max Hillebrand on Free Software Entrepreneurship with Bitcoin
Entrepreneurs are developing a new world of innovative business models far from regulated markets, crony capitalism, and corporate control. It’s a new world of cyber…
135. Mark Packard: How to Put Time on Your Side
Entrepreneurial action occurs in time. This brings uncertainty, because of continuous change. We can’t know what will be our future result, yet we m…
134. Per Bylund: The Unrealized
Understanding The Unrealized requires us as entrepreneurial businesspeople to think better, and to resist settling for what is merely feasible in a re…
133. Ulrich Möller: The Video Game Industry Points to the Future of Organization Design
Austrian economics has a lot to say about how to organize firms for maximum value generation. Austrian principles point to the delegation of entrepren…
132. Saifedean Ammous on Knowledge Entrepreneurship
Saifedean Ammous is a knowledge entrepreneur. He creates new knowledge that’s valued by his customers, because it helps them to think better and bet…
131. Saras Sarasvathy On The Entrepreneurial Method
The scientific method has served us well to date. The entrepreneurial method, informed by the principles of Austrian economics, can take society much …
130. Eamonn Butler’s Primer on Entrepreneurship and Its Social Good
Entrepreneurship is the great force for social good — in fact, the greatest force for good in the history of civilization. It’s the system of…
129. Samuele Murtinu on How and Why Governments Fail in Venture Capital
Dr. Samuele Murtinu joins the Economics For Business podcast to explain both how and why governments fail in their best efforts to help entrepreneuria…
128. Matt McCaffrey: Austrian Business Strategy (Part 2): Principles
Austrian economics helps entrepreneurs to develop and implement more effective business strategies, and to open up streams of continuous innovation. As Joe Matarese, CEO of…
127. Matt McCaffrey: Austrian Business Strategy (Part 1): Emergent, Not Planned
Strategy is not the formulation of a plan. It is emergent from a process of exploration and discovery. Austrian economics is the best guide for entrep…
126. Joe Matarese Defines a Whole New Level of Customer Value to Build a High Growth Service Firm
Firms that can unlock the deep secrets of subjective value can unleash powerful, long-lasting value streams. When these flow in a confluence with well…
125. Steven Phelan on Innovation In Contracting
Entrepreneurs seek to provide markets with new value through innovation wherever they can identify an opportunity. Their vision is broad enough to inc…
124. Irene Ng: Designing New Consumer Experiences in the Era of IoT
Value is not derived from functional use, but is the good feeling the consumer experiences during consumption. Consistent with the Austrian understand…
123. Sergio Alberich on Capital Structure and Capital Flexibility
The proper selection of a firm’s financial source does not guarantee its success, but the wrong one assures its failure.
122. Andrew Frazier on Running Your Business
There’s a middle class of businesses that are the backbone of the economy. Professor Saras Sarasvathy coined that term, and we’re pleased to adopt it.…
121. Bill Sanders: How Creative Conflict Expands the Value Pie
Bill Sanders, an expert in contract negotiation in business, applies Austrian Principles in dealmaking and business relationship management.
120. Mark Schaefer on Cumulative Advantage
Mark Schaefer is an expert at bringing economic theories of this kind into vibrant contemporary life. He coined the term Cumulative Advantage and want…
119. Peter Klein on Cronyism, Capitalism, and the Entrepreneurial Pathway
We often hear that capitalism is under fire: in contemporary politics, in journalism, in popular discourse, and even in some business schools and amon…
118. Per Bylund on the Importance of Good Theory for Good Business
Only when you have mastered theory can you master the navigation of specific situations, and be confident in your good decision-making and judgment.
117. Jim Spohrer on The Entrepreneurial Future In A World With Cognitive Assistants.
Where will the combination of service science and artificial intelligence take entrepreneurship in the near future?
116. Alan Payne on a Fascinating History of Competing Business Models
We can gain useful insights by winding business models back in time to see how they emerged and evolved. In the case of competing business models, we …
115. Bart Jackson on How to Be CEO
From all of this data, processed via his empathic diagnosis, Bart takes two perspectives on the CEO: the job and the person in it.
