188. Jordan Lams on Finding and Patiently Developing Your Entrepreneurial Focus
We define entrepreneurship in terms of people working creatively to make others’ lives better.
eGPS Pin: Marketing Model
The marketing model aligns the 4 V’s business model with the customer via facilitation of inbound communication of preferences, alignment of value propositions to these preferences, communication of the alignment, and monitoring and measurement of the customer experience.
Why Is Austrian Economics The Economics For Marketing?
Marketing focuses on designing, communicating, and delivering value to customers. Austrian economics provides a set of principles for value generation. There are three pillars. Customer-first…
The Austrian School Of Marketing
The Austrian School of Marketing
159. Rory Sutherland: An Austrian School of Marketing
In praxeology, subjective value theory, customer sovereignty, and ordinal value stacks, he identified the building blocks of a marketing approach for …
Marketing Model
The marketing model aligns the 4 V’s business model with the customer via facilitation of inbound communication of preferences, alignment of value propositions to these…
Marketing via Austrian Economics
Observe your marketing from the customer’s point of view and use empathy; don’t annoy them, recognize that the customer is in charge, and always give…
67. Trini Amador: The Business Tools to Shift Customer Behavior in Your Favor
Every successful business is built on empathic understanding of customers’ preferences. As we know from the theories of Austrian economics, the pref…
60. Rory Sutherland: How The Austrian Approach Helps Entrepreneurs Multiply Value. It’s Alchemy.
In episode 60, we are joined by Rory Sutherland, Vice Chairman of Ogilvy, one of the world’s largest advertising and marketing agencies, one with a …
52. Mark Schaefer: The Future of Marketing Is Austrian – How Human-Centered Marketing Can Fix A Business Function That Has Lost Its Way.
This week I spoke with Mark Schaefer about his iconoclastic and deeply insightful book Marketing Rebellion, in which he expounds the solution to moder…
