189. James Kent: Carving A Differentiated Growth Space In A Well-Established Market
Entrepreneurs always generate new value for customers; that’s what they get paid for. It’s not always necessary to create a new market; there are …
eGPS Pin: Customer Experience / Relationship Management
188. Jordan Lams on Finding and Patiently Developing Your Entrepreneurial Focus
We define entrepreneurship in terms of people working creatively to make others’ lives better.
173. Rene Rodriguez: Unleashing Voluntary Energy Via Influence
n we persuade a customer to switch to our brand or service? Can we get the board or the C-Suite to approve our proposal? Can we convince a VC to fund …
149: Victor Chor: The Journey From Flipping to Global High-Tech Brand Building
Entrepreneurship is fulfilling and exciting and inspiring. It’s fun. It’s learning. It’s a sense of achievement. It’s a journey.
Customer Experience / Relationship Management
The customer experience extends beyond transactions into use and consumption, and the later cycles of the value learning process. Relationship management monitors the evolving experience…
Marketing As Promise Management
The goal for marketing is to engage the firm with the customers' processes with an aim to support the value creation in those processes, in a mutually…
Who Is A Customer?
Author: Sean Kennedy (https://wthtm.com) The definition of a customer seems so obvious in B2C relationships that we often don’t bother to define it. Amidst the…
Keep Customers In Sight
Follow the chart and compare and contrast with how things are run in your business. Your business model should be centered around facilitating consumer value.…
126. Joe Matarese Defines a Whole New Level of Customer Value to Build a High Growth Service Firm
Firms that can unlock the deep secrets of subjective value can unleash powerful, long-lasting value streams. When these flow in a confluence with well…
124. Irene Ng: Designing New Consumer Experiences in the Era of IoT
Value is not derived from functional use, but is the good feeling the consumer experiences during consumption. Consistent with the Austrian understand…
Customer Journey Mapping Tool
A design tool to use when you are aiming to design or improve or repair a customer experience. A design tool to use when you…
Re-thinking The Role Of The Consumer In The Business System: Making Six Strong Connections.
When businesses embrace the concept of subjective value, they redefine the role of the consumer or customer in their business model and strengthen six…
Consuming Is Not Mindless Buying Of Stuff. It Is Social Co-Ordination Through The Exercise Of Choice In The Marketplace.
[postintro]This article continues the occasional series from Professor Raushan Gross on The Institutions Of Entrepreneurship. Entrepreneurship is a powerful pathway to innovation, growth, prosperity, and…
95. Martin Lünendonk: How To Make The Customer Your Boss
Consumer sovereignty is a principle of Austrian economics. Here’s how entrepreneurs apply the principle in business, as told by Martin Lünendonk, c…
Value-In-Experience Is The New Way That Firms See Potential For Value For Their Customers.
Firms who follow the Austrian Business Model framework are focused on value for their customers – a special kind of value. It’s worth reviewing the…
15. Jeremy Vesta On How To Create Differentiated Value In Seemingly Undifferentiated Markets.
Jeremy Vesta is a partner in Vesta Holdings, and a manager of Harmony Beef, a greenfield start-up in the fresh beef industry. Fresh beef might be thou…
2. Trini Amador on the Role of Values in Business
How can entrepreneurs diagnose and understand these idiosyncratic choices and take cognizance and advantage of them in business? This week we talked w…
