eGPS Pin: Customer Experience / Relationship Management
188. Jordan Lams on Finding and Patiently Developing Your Entrepreneurial Focus
173. Rene Rodriguez: Unleashing Voluntary Energy Via Influence
149: Victor Chor: The Journey From Flipping to Global High-Tech Brand Building
Customer Experience / Relationship Management
The customer experience extends beyond transactions into use and consumption, and the later cycles of the value learning process. Relationship management monitors the evolving experience…
Marketing As Promise Management
Who Is A Customer?
Author: Sean Kennedy (https://wthtm.com) The definition of a customer seems so obvious in B2C relationships that we often don’t bother to define it. Amidst the…
Keep Customers In Sight
Follow the chart and compare and contrast with how things are run in your business. Your business model should be centered around facilitating consumer value.…
126. Joe Matarese Defines a Whole New Level of Customer Value to Build a High Growth Service Firm
124. Irene Ng: Designing New Consumer Experiences in the Era of IoT
Customer Journey Mapping Tool
A design tool to use when you are aiming to design or improve or repair a customer experience. A design tool to use when you…
Re-thinking The Role Of The Consumer In The Business System: Making Six Strong Connections.
Consuming Is Not Mindless Buying Of Stuff. It Is Social Co-Ordination Through The Exercise Of Choice In The Marketplace.
[postintro]This article continues the occasional series from Professor Raushan Gross on The Institutions Of Entrepreneurship. Entrepreneurship is a powerful pathway to innovation, growth, prosperity, and…
95. Martin Lünendonk: How To Make The Customer Your Boss
Value-In-Experience Is The New Way That Firms See Potential For Value For Their Customers.
Firms who follow the Austrian Business Model framework are focused on value for their customers – a special kind of value. It’s worth reviewing the…