Selection of costs / P&L Design

Costs are not a given, they are a choice. Via research and imputation, entrepreneurs estimate customer willingness-to-pay, and choose the cost structure of their process…

Price Discovery

Price discovery is a fundamental tool – customers set prices and entrepreneurs discover those prices based on the willingness to pay.

Pricing

Set your prices, observe how your customers respond, then change prices accordingly. Pricing is an experiment. Set your prices, observe how your customers respond, then…

Transaction Costs Calculator

Maximize your profits by calculating your transaction costs in three phases. Maximize your profits by calculating your transaction costs in three phases.

Opportunity Cost Calculator

How to make your product or service more valuable to customers by understanding their opportunity costs. How to make your product or service more valuable…

7. Per Bylund on Opportunity Cost

Hunter Hastings talks with Per Bylund about Opportunity Costs. Why is this important? Because, for entrepreneurs, all costs are opportunity costs; and opportunity costs are the…